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All free videos14 min · Mike Uttley

SEO vs AEO vs GEO: What Actually Matters for Small Businesses in 2026

This video explains SEO, AEO, and GEO in plain English to show how small businesses can get found through both traditional search and AI tools. It breaks down the differences between these approaches using a local plumber as an example. The goal is to help owners understand what actually matters for their online presence without chasing unnecessary trends.

Key Takeaways

What You'll Learn

  • SEO, AEO, and GEO overlap significantly. SEO covers traditional search results, AEO focuses on direct answers to specific questions, and GEO involves AI systems generating responses from multiple sources.
  • AI search tools understand more specific, conversational queries than older keyword-based searches. Systems use query fan out to research pieces of a question rather than treating it as one phrase.
  • For AEO, answer the actual questions customers ask you directly on your website. Put the answer first and explain later. Avoid burying useful information in long introductions or backstory.
  • GEO rewards non-commodity content that only you can provide. Share specific experiences, real project details, or unique insights rather than generic marketing copy found on many other sites.
  • Useful content does not have to live only on your website. Google and AI tools also pull from videos, images, and third-party listings like chamber of commerce pages. Ensure consistency across all these sources.
  • Do not spend money on GEO tricks before establishing useful content. Google ignores llms.txt files for search and requires no special schema for generative features. Focus on fundamentals first.
  • Check that your website allows AI crawlers like OpenAI’s OAISearchBot to access it. If you block these bots, your business will not appear in ChatGPT search answers.
  • Test how AI tools answer questions potential customers ask you. Compare the results across Google, ChatGPT, and Perplexity to see what information is missing from your current online presence.

Video Chapters

Jump to a Section

00:00Introduction00:59SEO, AEO, and GEO definitions03:48AI search context and query fan out05:21AEO for small businesses06:50GEO and non-commodity content08:24Content distribution across formats09:57Avoiding GEO tricks11:33Practical next steps

Free Resources

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Use this free self-assessment to check where your business is leaking time and whether your online presence is your top priority.

Free Self-Assessment: Are Day-to-Day Operations Eating Up Your Time?

10 yes/no questions with specific fixes for each area. Includes printable PDF.

Good to know

Practical questions.

What is the difference between SEO, AEO, and GEO?
SEO refers to traditional search results where users click on links. AEO focuses on direct answers given by technology like voice assistants or Google’s answer boxes. GEO involves AI systems that combine information from multiple sources to generate a custom response for complex questions.
Do I need separate strategies for SEO, AEO, and GEO?
No. These technologies overlap significantly, and Google considers AEO and GEO part of its broader SEO efforts. You do not need three completely different strategies or to rewrite your website for every variation of a search.
How can I optimize my business for Answer Engine Optimization?
Identify the actual questions customers ask you and ensure clear answers exist on your website. Place the direct answer first, then provide explanation or context later. This helps technology find useful information when users expect a direct response.
What is non-commodity content and why does it matter for GEO?
Non-commodity content is unique information that distinguishes your business from generic material found on other websites. It includes specific experiences, real project examples, or detailed stories about your work. This type of content gives AI systems substantial data to use when generating answers.
Do I need an llms.txt file for GEO?
No. Google states that it ignores the llms.txt file for its own search results, so adding one will not help or hurt your visibility in Google searches.
Is special schema required for generative engine optimization?
Google says there is no special schema required for its generative search features. You should focus on creating useful content first before worrying about technical schemas designed for AI.
How can I check if my website appears in ChatGPT search?
OpenAI uses a crawler called OAISearchBot to index websites for ChatGPT. You should ask whoever manages your website to verify that it is not blocking this specific crawler, as blocked sites will not appear in ChatGPT search answers.

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