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All free videos7 min · Mike Uttley

Your Google Business Profile Is Costing You Customers

Your Google Business profile might be costing you customers right now. It happens all the time. You set up your profile years ago and then got busy running the real business. The hours changed but Google never did. The photos are stale. The services list is missing half of what you actually do. If your page looks abandoned or shows you are closed when you are not, potential customers just move on. Fixing this takes just a few minutes but will earn you customers you didn't even know you were missing.

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Key Takeaways

What You'll Learn

  • Your profile creates doubt when hours are wrong or photos are stale because customers decide who to call in about ten seconds.
  • Make contact buttons ring your real phone and keep the website link pointing to a working page.
  • Reviews need a steady flow, not just old stars, and you must reply to every single one.
  • Ask clients to mention the specific work you did for them in their review so it sells the next job.
  • The profile is only step one. You need a reliable system to track leads after they call or message so nothing disappears.

Video Chapters

Jump to a Section

00:00Your Google Business profile might be costing you customers00:23Point one, your profile is creating doubt01:51Fixing the profile02:37Point two, you are not making it easy enough to contact you03:46Point three, your reviews are working against you05:16Point four, your profile is not connected to the rest of your business06:28Final thoughts

Free Resources

Track Your Leads

Once customers start calling from your profile, use this free tracker so no lead disappears into voicemail.

Free Customer Tracker (Google Sheets)

A simple spreadsheet to track every lead that comes through your Google profile so nothing gets lost.

Good to know

Practical questions.

What is the main reason a Google Business profile loses customers?
It creates doubt when hours are wrong or photos are stale because customers decide who to call in about ten seconds. They will pick a competitor if your page looks abandoned or shows incorrect contact info.
How often should I update my Google Business profile?
Check it every few months. Update the hours whenever they change, replace old photos with recent shots of your work or your truck, and add any new services you offer to the list.
Why do old reviews hurt my business more than no reviews at all?
Twelve great reviews with nothing new in two years looks like a faded business. A steady flow of recent reviews shows you are active and working hard for customers now.
How should I ask for reviews without it feeling like begging?
Ask right after you finish a job the client is happy with. Text them the link so they only have to tap twice. Ask them to mention the specific work you did so the review helps sell your next job.
What if I get a negative review on my profile?
Reply calmly and professionally. Thank them for the feedback, apologize if you missed the mark, and say you will reach out personally to resolve it. Future customers care more about how you handle problems than the complaint itself.
What happens after a customer taps call on my Google profile?
The profile only gets them to reach out. If you are busy and cannot answer, you need a way to track that missed call later. Use a simple spreadsheet or tracking system so leads do not disappear into voicemail.

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